Market analysis of malaysian mobile phone service provider berhad

This could limit its coverage and pose a threat for future expansion. Its services encompass basic voice service, value added voice and data services including short messaging services SMSwireless applications protocol WAPmobile portal services and international roaming.

This suggests a substantial growth left in the market for other areas. However, this area is beginning to saturate, leaving no option but to focus on the surrounding areas. However, the acquisition of Timecel allows for significant improvements in network quality, quicker coverage and potential synergies.

As for the sales channel report, we would be able to identify the sales volume for each of the distribution channels. Contact centres should be established with tol-free lines for customers to contact.

Understanding the Malaysian Mobile Industry

This indicates the need for Malaysians to get connected to the Internet besides using their devices just for voice calls and SMS purposes. A complete set-up guide is also provided in the starter pack.

These traits are inculcated into its staff force. The company to continue to focus the greater part of its network investment towards improving its network quality and capacity. These websites could also be used to announce service enhancements and promotions.

They need only to purchase a prepaid starter pack which includes a Smart Card with RM 50 pre-loaded airtime in which customers could top-up by purchasing top-up vouchers.

The combination of top market share and higher revenue generation has resulted in a solid balance sheet. Digicom and Celcomfinally seizing the leadership position in With increased data demand and spikes in geographies, network outage or congestion is imminent and to cope with the increasing diverging cost and revenue market realities due to the surging data traffic, service providers are focusing predominantly at reducing the cost structure as opposed to top line improvements.

These are the two most important channels of communication as the majority of its audience are made up of the younger generation, working adults, housewives and senior citizens — incidentally the targeted consumer groups for this prepaid product.

Strategic posturing of Malaysian mobile phone service providers

This could limit its coverage and pose a threat for future expansion. It commenced mobile telecommunication operations in As for the external environment, the impetus of growth in the mobile phones is further supported by the falling prices of hand phones.

Maxis could spread its influence through sponsorship of major events such as sports, musical programmes, premier movie and the technology segment on television. And so, they are the ready market for take-ups of new revenue generating services. It covers all major towns, cities and principal traffic routes throughout Malaysia.Exit cost for Maxis is high and Maxis is iconic in Malaysia as the major service provider, it carries Malaysian’s reputation in the telecommunication industry worldwide.

Threat of New Entrants All telecommunication providers in Malaysia need a license to operate and its renewal will be granted upon multiple assessments by Ministry of Communication.

The Malaysian mobile phone service started with only one service provider in the s, which then increased to seven by mid s due to government liberalization policies.

The mobile phone service provider market in Malaysia is the biggest growth area in the telecommunication industry. By the end ofthere were almost million mobile subscribers in the country, and by the end of there were about million.

Maxis Communications Berhad is a mobile phone service provider in Malaysia. It was started in the year It uses the dialling prefix identifier of “”, “” and “”. Published: Mon, 5 Dec Maxis Communications Berhad is a mobile phone service provider in Malaysia. It was started in the year It uses the dialling prefix identifier of “”, “” and “”.

KUALA LUMPUR, July 12, /PRNewswire/ -- Frost & Sullivan today lauded Malaysia's Best-In-Class firms at the 14 [th] annual Malaysia Excellence Awards banquet, held on 26 June at the Hilton.

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Market analysis of malaysian mobile phone service provider berhad
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